IKEA最新廣告話你知佢哋產品有幾平

宜家傢俬IKEA 出名啲傢私價錢平質量差不過或者唔係個個人都理解到到底佢哋啲嘢有幾平。有見及此,沙地阿拉伯 IKEA 最新一輯廣告就用咗另一種數字以外嘅表達方法去話畀消費者知有幾平!

個新方法就係利用同價嘅咖啡、牙膏等日常用品表示商品價格,例如Selje床頭櫃就等於六支牙膏、Lack電視櫃等如三杯咖啡、Fjellse床架就等於三十一張郵票。

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其實IKEA嘅廣告同公關一直都做得唔差,香港區近年代表作應該都係喺Facebook喪抽水;而亞太區代表作就一定係新加坡前年扮Apple iPhone 廣告嘅「Book Book」。

 

Source: Highsnobiety
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